GLOBAL: What international students want to study

Predicting where future international students will come from and what subjects they go abroad to study has become a mini-industry in receiving countries such as Britain and Australia, where some courses are highly dependent on overseas student fees.

Delegates and experts at the British Council's Going Global conference, held in Hong Kong from 11-12 March, agreed that demand for overseas courses from Asian students will carry on rising.

"Overall demand for international education will continue to grow in the low single digits in the next decade," said Tony Pollock (pictured), Chief Executive of IDP Education, an international student placement service.

However, subject choices may be changing as sending countries like China and India become more affluent, students from Singapore prefer to study at their own excellent universities and Malaysia reduces the number of government scholarships for students on expensive overseas courses.

Medicine and related courses in the West have long been popular with students from India, Malaysia and Hong Kong, while business-related degrees and engineering have been the top choice for students from China, Taiwan and Vietnam.

This is according to a survey of 5,000 prospective international students in 14 countries by Hotcourses, a web-based company that advises students on course choice internationally. 

Students from Pakistan are looking for high quality courses in engineering and technology, and Indonesian students are looking at the natural sciences. 

South Korean students, on the other hand, go abroad to study creative arts and design, while students from India and Malaysia are interested in social sciences and communications, said Mike Elms, Chief Executive of Hotcourses. 

However, patterns are changing in key markets such as China, which last year sent 440,000 students to study abroad, overtaking India as the top sending country.

Prospective students from major Chinese cities may be broadening out the subjects they want to study abroad, according to research by the British Council - information which could also be important for decisions by a number newly emerging regional higher educational hubs on what courses to offer to attract international students. 

The British Council's Education Intelligence Unit research into prospective students' intentions in the coming years found that there have been shifts in the most popular subjects chosen for study in the UK in the last two to three years. 

Students from China are still most likely to study business administration and engineering and technology at overseas universities, but growth in the number of students selecting these subjects is slowing while students from China wanting to study mass communication and documentation, and creative arts and design, has shown much bigger growth. 

"We were trying to capture the student decision-making process before the student embarks on a course," said Janet Illieva, head of research at the British Council in Hong Kong. "For China we have seen decreased demand for engineering."

"There has been a shift in demand towards non-traditional subjects in China at the city level," she said. This was most evident in large cities such as Beijing and Shanghai. "We think this is because of the rise in the middle class in these cities. While in the medium-sized cities, there is definitely a rise in those who say they want to study engineering." 

For example, one in four prospective international students in the city of Shenyang want to pursue engineering. In Nanjing, Xi'an and Chengdu the rise was 17% to 18%, taking over where Beijing was a decade ago. These are also cities where there has been a rise in heavy industry and manufacturing, Illieva said.

Students from China saying they want to study mass communication has risen by 81% since 2008, a possible reflection of the burgeoning use of the internet. Prospective Chinese students wanting to study creative arts has risen by 54% during the same period, compared to 25% to 29% growth for business and engineering. Architecture, building and planning has seen 35% growth in interest from China in the last two years. 

Mass communication has soared to become the third most popular choice for Chinese students wanting to study overseas, rising from 8th most popular in 2006-07. Creative arts has risen to fifth place behind social studies compared to ninth place in 2006-07.

The findings have implications for universities hoping to replace declining applications at home with students from overseas, particularly in science and engineering. 

But Hotcourses' Mike Elms said the key motivator for students looking for courses abroad is "to get a better education. They want a higher quality course than is available to them in their own (education) market," he said.

source:http://www.universityworldnews.com/article.php?story=20110318130504251

Forging new relations with institutions

Project English aims to provide every teacher and learner with skills, ideas, and access to the best resources from the U.K., says Mr. Sellers.

The British Council has expanded its programmes in the country by implementing several educational and cultural projects over these years. Paul Sellers, the new Director of the British Council for operations in South India, says that the council is keen on building relationships with a variety of institutions and people in India through its ongoing and forthcoming initiatives. In an interview to The Hindu-EducationPlus in Kochi, Mr. Sellers, who had earlier held senior positions with the British Council worldwide, elaborates on a wide-range of topics related to the council. Excerpts from the interview:

How good is the demand for U.K. higher education among students in India? How do you plan to tap the growing opportunities in the Indian higher education sector?

The demand for U.K. higher education keeps increasing every year. We had a 16 per cent increase last year. There are around 15,000 Indian students going to the U.K. [every year] to study the undergraduate or postgraduate programmes offered by the universities in the country. That is the number of students on our record. It is probably more than that. Interestingly, Kerala accounts for around two-third of the number. It is the biggest among the States. The largest number of students come from Kerala. We attribute this to the good school education and literacy.

Possibly the demand for courses in certain subject areas isnot met even though there are very good higher educational institutions in South India especially in health care and engineering.

And IT is also coming up. British Council institutions around the world have always had a mission to promote the U.K. as a higher educational destination.

Increasingly, we want to build sort of mutual links between U.K. universities and India. We make it easy for the U.K. universities to come and present themselves before Indian students by holding U.K. education exhibitions. We also work closely with the British High Commission so that they can give information on visa requirements, which is an important issue. We are conscious of the competition from Australia, South East Asia, and Europe. The U.K.'s niche is often the postgraduate programmes that complement the undergraduate programmes students pursue here especially in niche subject areas.

One of the ways forward is to link educational institutions in India and the U.K. so that students have a real choice where to study and from where they get quality education.

Do you think that the move by the Indian government to allow foreign universities to open shop here would pave way for the entry of higher education providers in the U.K. to India?

I think definitely there is an opportunity. The new legislation is a positive step forward. I see the U.K. institutions going for joint ventures in India. Some would set up their own campus. But I understand it requires a lot of investment. Some universities thrive on that — Middlesex, Nottingham and some others. They already have campuses in China and the United Arab Emirates running successfully. The reputation of universities is very often based on its locality or presence. The best option, the low-risk model, is to have joint programmes and exchange of faculty and students. And again here British Council intends to help by maintaining the contact with the Indian universities. We can put them together when institutes in the U.K. want to go for joint collaboration.

Do you think that the visa restrictions imposed by the U.K. government would impact genuine applications for higher education?

No, definitely not. There is no barrier at all in terms of the standard students who want to pursue a programme in the U.K. on a bonafide basis especially in undergraduate and postgraduate programmes. What the U.K. government has done is to tie-up some of the loose ends in the legislation. It is a fact that some students heading to the U.K. for short-term programmes like language courses are not necessarily going for that sole purpose. We encourage students to come. The student with the right qualification is offered a place in the U.K. in the right institution.

What is your advice to students who are searching for data on the higher educational opportunities in the U.K.? How would they be able to identify fake agents and agencies?

They should go through the British Council web site (www.britishcouncil.org). We have a database of all the universities in the U.K. And this list is vetted and guaranteed by the British Council. It also gives a breakdown of the courses and subjects specialised by each university.

If you are lucky enough to be in a place where you have access to one of our U.K. education exhibition, you can talk directly to the representatives of the universities.

I think the vast majority of agents do a really good job, as they assist the students in finding their right course.

If their advice and data match the initial research you have done on the basis of the British Council web site, it is more likely that they can help you. Do not pay fees upfront without a written guarantee and a contract or paper work. I believe nearly a dozen agents based in Kochi have passed the British Council training for agents.

We offer them a special training. Another thing to do is to check whether they are accredited by the council. It is not mandatory. But it is yet another guarantee.

Could you elaborate on the ongoing ‘Learn English' project initiated by the council?

Project English, a regional initiative on English language teaching (ELT) and training, was launched in November 2007 with the commitment to provide every teacher and learner with skills, ideas, and access to the best resources from the U.K.

A target of indirectly training 7.5 lakh teachers in India from 2007-12 has been set. We have currently reached 74 per cent of the target. Since November 2007, we have trained 4,266 master trainers, 5,56,166 teachers and 28 million students through this initiative.

We are in the middle of a very productive contract with the Kerala government to train teachers of English in the public sector.

The methodology is to train a cadre of master trainers. In the past 18 months, we have trained 300 master trainers. They have trained over 6,000 teacher trainers. These trainers have taught two lakh students in Kerala so far.

We do have similar agreements with nine State governments including Tamil Nadu and Karnataka. Our aim is to get as close as to the end user — the student.

The council keeps a quality control over the programme. Considering the huge demand in India, our ambition is to become more high-tech with learning of English. We are now researching and investing in English through mobile phone technology and online programmes. Picking the right technology is the key.

One technology might be right for Europe but may not be right for India. Mobile phone market in India had outstretched. Our Internet provision is very good. It will help in increasing your capabilities in learning English. There is a whole range of free materials on the council's web site on learning English.

The focus is still on the teacher. There are very good teacher support materials on the web site.

We already have the Cambridge teacher training course. And we are looking for ways to transmit a similar course through television.

source:http://www.hindu.com/edu/2011/03/08/stories/2011030850030100.htm